A product marketing consultant will help you get together Sales, Marketing, and Product with the right messaging.

Common scenario faced by software development agencies:

You run a software development agency.

You have an annual revenue of $2M or less and feel stuck in this zone.

You want to pivot from building products for others to building your product.

You built a lot of successful products for your clients.

You have a great team with very skilled technical people.

You have a good understanding of what the market needs.

You decided to build your product.

You know your product is valuable, and people will benefit from it.

You finished the development, and you prepared the launch.

Now you need to build the right messaging on the website and explain your product:

1. Define product positioning.

2. Build messaging. 

3. Balance messaging across different market segments to define your ICPs.

4. Align the right features and capabilities with your client’s needs.

5. Getting together Sales, Marketing, and Product with the right messaging.

Building clear messaging for your website may take you weeks (or even months).

You can do all of the activities above by yourself or with your team because you know your craft, industry, and clients and how your product will help them improve their business.

But this process might take you weeks or even months. If you can afford to invest between 30 and 60 hours of your time and that of the key people in your team, chances are you’ll define a great messaging and positioning for your product.

Another risk that might appear is that you and your team are all biased and likely to be subjective when you analyze your client’s needs or challenges. 

Therefore, you need to be aware that your messaging will not necessarily click with your target audience, even if the product is great. 

The problem is that an product positioning and vague messaging often lead to poor user engagement and lower conversion rates.

A product marketing consultant for B2B software companies can bridge the gap between technical expertise and effective communication. 

Unlike general marketing consultants, these professionals specialize in understanding complex software products and translating their value into messaging that resonates with different market segments. For B2B companies, where buying decisions are often influenced by multiple stakeholders, clear and targeted messaging can make a huge difference in driving conversions. A product marketing consultant knows how to tailor messaging to address the specific pain points of decision-makers, whether they are technical leaders, business executives, or end-users.

A product marketing consultant will save you time and money.

If you don’t have this time to invest or want to avoid building unclear messaging, consider working with a product marketing consultant.

An expert can first understand the product and its intricacies and then distance himself from it so he can view it as someone who has never seen it before.

He can put that bias aside and create very clear messaging targeted at the right audience.

That person understands how your product covers your client’s needs and challenges and can help you translate all the technical value and information into simple, powerful messaging and a value proposition that will resonate with your audience.

For SaaS companies, the challenge of explaining a complex solution in simple terms is particularly pressing. 

A product marketing consultant for SaaS understands the unique dynamics of the SaaS business model, where demonstrating value quickly and effectively is crucial for success. SaaS products often require explaining features, subscription benefits, and ongoing value, all within a brief window of attention. With a skilled consultant, you can develop a clear narrative that highlights your product’s benefits, differentiates it from competitors, and aligns with the key drivers that motivate your customers to buy. This not only improves your conversion rates but also strengthens customer retention by setting accurate expectations from the start.

Hiring a product marketing consultant will only cost you a fraction of what it would take to handle the entire process internally.

Another scenario I am also very often faced with is the following:

You built step by step a profitable company, mainly from referrals, but now you understand that if you want to go to the next level you need to “scoti capul” and show people what you’ve done and what you’re capable to do, but you just don’t know how, or you just lack the time to do it – you have a business to run, you need to manage your operations, take care of clients, make sure you deliver, you need to ensure the cashflow, you need to find new clients, go to conferences or meet new people, and “peste toate astea” you need to take care of marketing – but is not possible.

You’re a SaaS founder and you’ve built a great product. 

You know is valuable because it solves a clear need in the market. 

You are an expert in your industry and you witnessed a lot of struggles with that specific problem in the market.

And you decided to do something about it so you’ve built this product.

But you are technical, and you don’t have the skills, the knowledge or the time to build the communication around this.

You just don’t know how to explain this product in plain language, in simple terms, so people will understand it easily.

You need someone who can help you clarify the product positioning and messaging and to help you explain the product to your ideal customers. 

This is where a product marketing consultant steps in. This is a person who understands your struggles and your needs, that has experience by working with multiple industries and software verticals, can help you understand and define who are your best-fit-customers and how to communicate your product to them.

A product marketing consultant brings a fresh perspective that internal teams might lack. 

Since they are not deeply embedded in the daily operations of your company, they can step back and see your product the way a new prospect would. This objectivity is essential when creating messaging that clearly articulates your unique selling points and differentiators. Consultants with experience across multiple industries can bring best practices from other sectors, helping you innovate and refine your positioning. By engaging a product marketing consultant, you’re tapping into expertise that allows your product to shine, making it easier for your ideal customers to understand and choose your solution.

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If you run a B2B software company and need help refining your positioning, messaging, and copywriting, let’s talk. Send me an email outlining your current challenges, and I’ll help make your product instantly clear to the right audience.

Curious about how I’ve helped others? Take a look at a few reviews from my previous clients on my LinkedIn profile Check Reviews or visit the Portfolio page.

If you think I can add value to your company, let’s schedule an intro call to see if we’re a good fit, and if we are, we can discuss a potential collaboration.