The Founder-Generated Content System For B2B Founders
As a founder, you know content builds trust, generates leads, and positions your brand. But you don’t have the time to write or create endless content.
This simple, repeatable process helps you turn 1 hour of talk into 1 month of content, all based on your expertise and in your own voice.
Follow this guide, and you’ll be able to create consistent, authentic content without being overwhelmed.
1. Prepare 9 questions
Start by preparing 9 key questions that will allow you to showcase your expertise. Focus on:
- Your product’s features and functionalities
- Your audience’s pain points
- How do you solve those problems
- Success stories or lessons learned
- Consider questions that help position you as the go-to expert in your field.
2. Record a 1-hour interview
Next, record a one-hour interview using a platform like Riverside (for high-quality audio and video):
- Have a team member or colleague ask the questions you’ve prepared.
- Keep it conversational, with no scripts. Just talk like you’re explaining things to a peer.
- Don’t worry about perfection. Just be authentic.
3. Turn the Interview into 9 LinkedIn posts
Once your interview is recorded, take the transcript and break it down into 9 LinkedIn posts:
- Use a Google Doc to transcribe and divide your answers into bite-sized, impactful posts.
- Each post should highlight your expertise, a lesson learned, or a solution to a common problem.
- Keep it short, punchy, and relevant to your audience.
- Keep the tone conversational, like you’re having a discussion with a friend or colleague.
4. Create short videos from your interview
Now, take your 1-hour interview and turn it into 9 short videos (1–3 minutes each):
- Use tools like Adobe Premiere Pro or Capcut to cut the videos down into digestible segments.
- Pair each video with the LinkedIn post you’ve already written.
- Save the videos to Google Drive for easy access.
- Video builds trust instantly and allows people to connect with you and your expertise more directly.
5. Organize your content
Create a Google Sheet where you’ll store everything:
- Links to your LinkedIn posts and videos
- The scheduled dates for each post
- Track your progress and performance
- This will help you stay organized and consistent with your content.
6. Set a publishing schedule
Now that you have your content ready, it’s time to publish it:
- Block 20 minutes on the first Monday each month to schedule the publishing of your paired post and video on LinkedIn.
- Schedule 2 posts/week on Monday and Thursday, or Tuesday and Friday.
- Stick to the schedule to stay consistent.
7. Track engagement
Use your Google Sheet to track the performance of each post:
- Likes
- Comments
- New followers
- Profile visits from your ideal clients (ICP)
- This helps you measure what’s working and adjust accordingly.
8. Engage with your audience
Here’s where you can really build relationships:
- Respond to comments from your ICP (Ideal Client Profile) on your posts.
- Send personalized messages to people who comment, like, share, or follow you.
- This shows that you value their engagement and builds trust.
9. Repurpose LinkedIn posts into blog articles
After you’ve posted your LinkedIn content, group 3–4 related posts together to create 1 blog article:
- From your 9 LinkedIn posts, you can easily create 2 blog articles each month.
- Post these articles on your website’s blog every two weeks.
- Blog articles help improve your SEO and drive more traffic to your site, all while positioning you as an expert.
Keep the cycle going for the next 30 days and beyond and you’ll build a strong content foundation.
You can absolutely do this on your own. This step-by-step system is all you need to create consistent, high-impact content.
But if you want to take the shortcut and get expert help to implement it faster, we’re here to support you every step of the way. Here’s a short video that walks you through the entire process step-by-step:
Book a free call with us today: https://calendly.com/thesimplifier/30min