vloxq CPQ is a Configure, Price, Quote tool built for companies that sell complex combinations of physical products and services across multiple geographies. Their platform sits on top of HubSpot CRM and helps sales teams create error-free, professional quotes in minutes instead of relying on spreadsheets and manual workarounds.
The challenge
vloxq's product solves a real problem, but it's a hard one to explain. They sell to HubSpot agencies and sales engineers who need to understand why a CPQ layer is necessary on top of HubSpot's built-in quoting. The product is technical, the use cases are complex, and the value only becomes clear when you understand the specific pain of managing pricing, configurations, and proposals across multiple countries and currencies.
Wilma, the founder, had deep expertise and strong client results, but she had no time to turn that knowledge into content, and the complexity of the product made it even harder to know where to start.
What we did
We ran structured interviews with Wilma. From these recorded sessions we extracted content focused specifically on the topics that would resonate with HubSpot agencies and sales engineers:
- quoting mistakes that kill deals
- why the built-in CRM quoting tool isn't enough for complex businesses
- real client implementation stories
- vloxq CPQ value proposition.
Turning complexity into clarity
Our biggest challenge was simplifying a highly technical product without dumbing down the value. So we used Wilma's exact words to explain complex concepts through real stories and client examples, making the content accessible to non-technical decision-makers while keeping it credible for the technical audience.
The content helped people understand what vloxq actually does and why it matters, something that's incredibly difficult to achieve with a complex B2B product.
The result
The content gave Wilma a visible, credible LinkedIn presence. For the first time, when prospects or HubSpot partners visited her profile, they found clear, relevant content that explained the product, showcased real results, and positioned her as an expert in the CPQ space.
Wilma's feedback was simple and direct: "I am very satisfied with the content because now, people understand what we're doing."
If you want The Simplifier to build the same content extraction process for your founders or executive team, book a free call here.