PROCESIO is an enterprise-level process automation platform, enabling business process automation, application integration, and data processing at scale.
The challenge
PROCESIO sells into a technical, enterprise buying process, the kind of deal that starts long before a sales call, when a prospect first hears the founder explain a problem in a way that shows real depth. Mihai Dârzan had that depth, but explaining enterprise automation clearly, consistently, and in a way that attracted the right followers, took more time than a founder running the company could give it.
What we did
We combined Content Done For You and Comments Done For You with an outreach strategy executed internally by PROCESIO's own team. Content and comments built visibility and trust, while their team ran outreach directly to the leads that content surfaced.
Turning technical expertise into inbound demand
Mihai's posts translated enterprise automation and AI implementation mistakes into stories founders and operators could actually relate to, growing an audience that matched PROCESIO's ideal customer profile rather than just growing follower counts.
The result
The combined system now generates 4–5 enterprise leads every month, with $200K in active pipeline and over 1,000 new followers who fit PROCESIO's ICP.
If you want The Simplifier to build the same content extraction process for your founders or executive team, book a free call here.