Omniconvert is a conversion rate optimization platform for e-commerce and SaaS businesses, helping companies improve user experience and increase sales through data-driven experimentation.
The challenge
Omniconvert's ICP is senior e-commerce and growth decision-makers, a crowded, skeptical audience that ignores generic SaaS marketing. Valentin Radu had real expertise and strong client relationships built over years of working with brands, but no consistent system for turning that expertise into pipeline on LinkedIn, and no way to track whether content was actually influencing deals.
What we did
We ran a full Content Done For You + Comments Done For You engine for Valentin: monthly knowledge-extraction sessions turned into LinkedIn posts in his own voice, combined with 600 strategic comments placed on posts from Omniconvert's ideal customer profile.
Making every touchpoint count
Every deal and pipeline opportunity was tracked in CRM, with each contact touched by content and comments before the first sales conversation ever happened, so outreach never landed cold.
The result
The system produced $32K in closed deals and $97K in active pipeline, built on top of 600 strategic ICP comments that kept Valentin visible in front of the right buyers every day.
If you want The Simplifier to build the same content extraction process for your founders or executive team, book a free call here.