POSITIONING & MESSAGING FOR B2B COMPANIES
POSITIONING & MESSAGING FOR B2B COMPANIES
Your software might be complex Your positioning shouldn't be
Your product might be complex
Your positioning shouldn't be
Let's build a new homepage that makes your complex software instantly clear for your best-fit clients
Let's build a new homepage that makes your product instantly clear for your best-fit clients
Work with us to go from vague and confusing to aclear and memorable homepage
Use a structured methodology to translate your complex software products and technologies into a clear, compelling homepage that clicks with the right audiences, accelerates marketing efforts, and drives sales.
1. We clarify your positioning
We go through two 90-minute workshops with your team to collect all the relevant insights about your best-fit clients, their pains, and needs.
2. We define the core messaging
We build messaging that connects your product’s features to the right customer segments, and makes it crystal clear for your best-fit audience.
3. You receive the new homepage copy
You get a fully structured homepage in a Miro board that tells a clear story, with copy and visuals that guide your designer step by step.
No meetings
After the initial workshops, we keep the communication in Slack
Pay per page
No long-term commitment on your side
Done in 10 days
From the workshops to an entirely new homepage in 10 days (two iterations included)
Client Testimonials
I highly recommend Daniel to any SaaS B2B founder looking to sharpen their homepage messaging! He worked with my co-founder and me at vloxq to simplify the messaging for our CPQ solution. Daniel makes complex ideas easy to underst...more
Emil Vestrin
Co-Founder, vloxq CPQ
We highly recommend Daniel for his expertise in sales consulting. He helped us analyze our sales strategy, website, and email marketing campaigns and taught us the framework. His guidance on personalized messaging and use cases was invaluable in improving our sales processes...more
Cristian & Anastasia
Founders, Witanalytica
With Daniel's help, we were able to put my bias aside and come up with a very clear messaging targeted at the right audience. The framework Daniel uses for his messaging magic is clear and makes a lot of sense. On top of all that, Daniel's just a great guy and we had a lot of fun in the process...more
Jan Gajl
Fullstack Software Engineer
I learned learned from Daniel that you can have product-market fit but you need also message-market fit. Daniel helped us achieve message market-fit at Tekpon! I highly recommend working with Daniel to clarify your product positioning and...more
Alexandru Stan
CEO, Tekpon
I collaborated with Daniel to define the website messaging for my company. He was paying attention to details, and we had excellent communication. Daniel had the patience to process a lot of complex information and to make it understandable...more
Cristina Oprea
CEO, Tensor
Daniel made a messaging teardown for one of my SaaS businesses. Daniel is so genuine and knowledgeable, and I walked away with many fresh insights into how our marketing messaging could be clearer and improved. I also got a look at the framework he uses to create messaging that resonates...more
Mac Martine
CEO & Founder, ViralBox
FAQ
Our pricing depends on the stage of your company, how many products you have, how many executives are involved, and how much alignment is needed across teams.
You'll receive a clear, structured homepage messaging, ready-to-use, aligned with your company's positioning, vision and customer expectations.
The primary focus is on crafting compelling homepage messaging, but I can create the full website copy if needed.
I can indicate the exact structure of the homepage, including spots for visuals and graphic elements, but I do not handle the actual design work.
You need to allocate up to 3 hours for the initials workshop to provide the initial information, followed by periodic reviews for feedback and alignment. Additionally, you need to allocate another 2 hours of your time at the end of the process for the final workshop to integrate your input and finalize the homepage structure and copy.
Yes. I incorporate your feedback throughout the process to refine and perfect the messaging to fully align with your goals. Up to two feedback iterations are included per each website page.
Customer interviews are an important part to ensure we build a messaging that clicks with your target audience. If necessary I can conduct the user/customer interviews for an additional cost. Check the offer above for all the information about prices.
Competitor and market research are an important part to ensure we build a messaging that clicks with your target audience. If necessary I can conduct the research for an additional cost. Check the offer above for all the information about prices.
Validating the positioning and messaging is an extremely important part of the process. Everything we build needs to be validated in the market with your actual clients and prospects. I strongly recommend you to do this step. You can do it by yourself, or I can do it for you for an additional cost. Check the offer above for all the information about prices.
Make your product instantly clear for your
best-fit clients!
© Copyright 2026. All rights reserved.